Tuesday, March 9
Subscriptions
Attend our jam-packed Day 1 session showcasing content specifically around subscriptions.
- 8:30am
- 9:15am
- 10:00am
- 11:00am
- 11:45am
- 12:15pm
8:30am EST
Networking + Introductions
Grab your coffee or tea, and jump in to meet your fellow conference-goers, virtually!
Speakers
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Emcee: Ashley Deibert, CMO, Piano
9:15am EST
How local and national publications are transforming their businesses through reader revenue
Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models.
Speakers
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Paul Lopreiato, Associate Director of Audience Products and Analytics, Philadelphia Magazine and Boston Magazine -
Nina La France, SVP, Consumer Marketing & Business Development, Forbes Media -
Moderator: Ashley Deibert, CMO, Piano
10:00am EST
Supporting News Accuracy and Diversity in a Post-Fakebook World
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans discuss their strategies for continuing to fight the good journalism fight and how the rest of the industry can support the cause.
Speakers
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Interviewer: Brian Morrissey, Founder, The Rebooting -
Jay Yarow, SVP, Executive Editor Digital, CNBC
11:00am EST
Post-Pandemic Retention: How publishers can retain readers in post-COVID surges
Now that we are past the initial surge in subscription sign-ups brought on by the COVID pandemic, learn how to optimize your business model to continue capitalizing on the trend from both an acquisition and retention perspective.
Speakers
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Verónica Milo, Director of Product, El Español -
Marc Isler, Chief Revenue Officer, Tamedia -
Svein-Erik Hole, Head Of Digital Media, Teknisk Ukeblad Media -
Michael Silberman, SVP of Strategy, Piano
11:45pm EST
Breakout Sessions
Choose your own adventure and join one of five breakout sessions for a deeper dive into industry topics.
- Hiring talent for subscription programs
- How print and digital can succeed with subscriptions
- How to boost subscription revenue in 10 days
- Pricing and Paywalls: What strategy is right for your business?
- Turn Window Shoppers Into Subscribers-Strategies for acquisition
Speakers
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Dan Hockley, Product Director, Membership, Insider Inc. -
Nini Diana, Director of Consumer Marketing, Harvard Business Review -
Patrick Appel, Director of Research, Piano -
Travis Bernard, Senior Director, Membership, TechCrunch -
Casper Woolley, Founder, Sifted
12:15pm EST
Numbers that Matter and How to Use Them
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
Speakers
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Michael Silberman, SVP of Strategy, Piano -
Patrick Appel, Director of Research, Piano