Live Course 5

Success in Subscriptions: A case study

As 2020 comes to an end, we’re taking a look back at the big trends in content subscriptions, acquisition and retention success stories, and the net effect of the coronavirus pandemic on subscription business models.

Join the Webinar

December 2nd, 10am EST

Access the recording

December 4th

This course will teach you:

Guest Speaker

Christian Panson

VP Digital, Winnipeg Free Press

Fueled by a passion to blend design, the arts, and disruptive technology, the Free Press made history in North America as the first major newspaper to implement a micro-accounting and post-pay digital paid platform that also allowed content recommendation to be at the core of its publishing effort. Before joining the Free Press in 2006. Christian was a partner in Lazer-fare Media Services, a software development and consulting company, which also had a history of blazing new territory, including transitioning over 100 publishers from pasteup to desktop publishing, migrating many to full PDF publishing workflows, and in turn, leading them to digital publishing.

Guest Speaker

Tom Morgan

Director of Digital, The Spectator

Tom is Director of Digital at The Spectator, the world’s oldest magazine. The Spectator provides the most stimulating discussion in Britain. It publishes elegant and original writing - to provoke, entertain and delight. Tom’s job is to bring that to life across web, TV, email, podcasts and apps - combining creative and technology to bring about better conversation and debate in the digital space. He leads the digital strategy and delivery across all of the group’s digital products.In his spare time, Tom is an advisor to the UK government on digital Apprenticeships strategy – he is Vice Chair of a panel of senior UK business leaders, working to help address the digital skills gap in the UK by creating new Apprenticeships standards. It's a hugely important project that delivers outcomes to help the UK economy. Tom is also a regular keynote speaker on digital, product and disruption – you can watch his latest talk at


Michael Silberman

SVP Strategy, Piano

Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, and CBS News.


Ashley Deibert

CMO, Piano

Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle). 

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