It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and build profitable long-term relationships.
November 11th, 10am EST
November 12th
This course will teach you:
Selma Stern
SVP Consumer Subscriptions, Business Insider
Selma leads the consumer subscriptions business at Insider Inc. Business Insider's subscriber base has more than doubled since October 2019 when Selma joined. She will share insights into what is driving Business Insider's rapid top-line and team growth. Prior to Insider Inc., she worked in various roles at Axel Springer SE in Berlin. She started her career at Boston Consulting Group, where she was a Project Leader. She is a graduate of the London School of Economics and holds an MPA from Columbia University.
Patricia Fegert
Senior CRM Manager, FUNKE Digital
Patricia Fegert is Senior CRM Manager at FUNKE Digital where she is responsible for customer retention, churn prevention and customer win-back strategies. All of FUNKE's CRM activities are developed in a data-driven manner and aim to maximize CLTV. Prior to FUNKE, Patricia worked at several e-commerce companies and now brings her CRM expertise to the world of publishing.
Michael Silberman
SVP Strategy, Piano
Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, MSNBC.com and CBS News.
Ashley Deibert
CMO, Piano
Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle).
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