Piano - Academy Individual

Live Course 2

What brands can learn from publishers about monetizing content

Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too.

Join the Webinar

September 30th, 10am EST

Access the recording

October 2nd

In this course, you will learn:

How brands and agencies are eyeing subscriptions and user registrations as a future means of generating first- and third-party data, addressing the decline in third-party cookies
Why more content creators are trying to create a revenue stream around their subscription-based model, creating publisher-like customer experiences
Using data to create broader segmentation and targeting models, and to engage in direct one-to-one interactions with customers.

PANELIST

Ben Allison

VP, Global Media, VaynerMedia

Ben Allison is the VP, and Head of Media at VaynerMedia London. In this role, he oversees all regional media operations, spanning planning, strategic partnerships, as well as the buying and analytics teams. Prior to this role, Ben served as a Media Director and business lead in the VaynerMedia NY office. Ben is responsible for driving innovation and consistency in product output for all VaynerMedia London media and global clients. In this capacity, he works with both brand teams and platform partners to provide best-in-class client and marketing solutions.

PANELIST

Michael Horn

Chief Data Officer, Huge

Michael Horn is the Chief Data Officer at Huge, responsible for overseeing the data science and research offering across the company's global network of offices. He brings nearly 20 years of media, brand, and digital measurement experience for clients, including 20 Fortune 100 marketers.

COURSE LEADER

Michael Silberman

SVP Strategy, Piano

Michael Silberman is SVP Strategy at Piano, overseeing strategic services to help publishers and brands define, launch and optimize their digital businesses for revenue growth. Michael was previously General Manager, Digital Media at New York Media, (NYMag), and has held roles at Rodale, MSNBC.com and CBS News.

MODERATOR

Ashley Deibert

CMO, Piano

Ashley Deibert is the CMO of Piano, leading global go-to-market strategies across account-based marketing, product marketing and sales development. A career-long SaaS marketer, she has previously worked with companies such as Taplytics, Grapeshot (Oracle), iQ Media, Innovid, and Maxymiser (Oracle).

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