Last year we focused on ensuring our employees and our clients’ businesses were safe, healthy, and productive. Through investment in both our platform and our talent, we realized impressive growth, scale, and support for our global client roster. We are excited to share key feature releases, trends we saw in our platform, and our best customer success stories as we prepare to tackle 2021, together.
During the onset of the COVID-19 pandemic, which created uncertainty and physical separation from “business as usual,” Piano CEO Trevor Kaufman rose to the occasion, connecting one-on-one with each of Piano's 350 global employees. It’s a testament to the culture Trevor has fostered, which has led to high employee retention rates and a 300% growth rate over 18 months. For these reasons, and many more, we were grateful when Trevor was honored with both the "Martech Hero” in The Drum 2020 B2B Awards and "Best MarTech Company CEO" from MarTech Breakthrough. Piano also netted awards from the Business Intelligence Group for Product of the Year, Red Herring for Top 100 North America innovative tech company, the World Economic Forum for Technology Pioneer, and a Deloitte Technology Fast 500™ ranking for the second year in a row.
Trevor also added to his leadership bench adtech/martech leader Ashley Deibert as CMO and Dentsu Aegis Network and Google veteran Joanna Catalano as Chief Growth Officer.
We made a number of updates to our platform and products in 2020 that help clients analyze, optimize, and personalize their customer interactions to better drive engagement, conversion, and retention.
Piano introduced frictionless payments in order to eliminate the barriers for gaining subscribers and building new revenue avenues for publishers. Using Apple Pay's biometrically verified payments within the browser, Frictionless provides visitors with one-touch or one-glance access to paid content, without requiring account creation. Client results have shown a 6x speed increase in time to checkout and an almost ~400% increase in mobile conversion compared to default checkout.
Usable with any integrated payment provider, as long as Piano ID is used, audiences can purchase subscriptions without having to enter a password, further reducing the barrier to entry.
As Google prepares to deprecate third-party cookies in 2020, and other browsers continue to limit or block them, our Cookie Extension feature helps clients set and manage first-party cookies in an increasingly cookie-limited world, by allowing Piano's user login, data capture, and targeting capabilities to overcome browser-based limitations.
We upgraded our campaign reporting, including adding “Audience Insights” to analyze all campaign data of the selected campaign in one view, as well as campaign reporting segment images to upload images for bespoke or predefined IAB segments.
Team members can now create a site license on behalf of a client via the Piano dashboard or API to accelerate onboarding access for teams, reduce the friction of manual updates, efficiently manage user rights at the administrative level, and more.
Piano is helping publishers and brands of all sizes and structures maintain their subscription success well into 2021. We invite you to get in touch with us to learn how we can partner together this year.
Our Strategic Services team put in overtime in 2020 to help our clients succeed on our platform with additional support and expertise. The Piano Services team helps clients drive revenue by creating the best possible customer journeys, employing audience insights, and analyzing exclusive data.
Our success is rooted firmly in our customers’ success. We are thrilled to share a few of these stories from the previous year.
“We all wanted to go big and fast when launching The Daily Memphian. Piano was the perfect strategic partner to help with that: they help us power our entire digital business.”Eric Barnes CEO, The Daily Memphian
“Using Piano, we were able to link our data with our advertisers’ and say, ‘These are the readers we need to target, and this is what they read, which means this is the branded content they might be interested in.'”Geert Desager Strategy Director, Mediahuis
“We plan to use Piano as not just a tech platform, but to continue optimizing the entire experience for our readers, improving customer journeys, and to help drive that cross-channel engagement.”Tom Morgan Director of Digital, The Spectator
“We wanted a system that was strong at dialogue with our readers, and at subscription management, too.”Florian Stambula Head of Digital Subscription Products, DER STANDARD
“We lean on folks like Piano to be our brains as far as data is concerned and to help us achieve some of our goals.”Christian Panson VP Digital & Technology, Winnipeg Free Press
“We needed a platform to integrate efficiently with our current systems and allow us to charge members with the minimum possible friction.”Geoff Isenman Chief Business Development Officer, Some Spider Studios
Piano is helping publishers and brands of all sizes and structures maintain their subscription success well into 2021. We invite you to get in touch with us to learn how we can partner together this year.
